You shouldn’t have to wonder if your produce will meet your standards—it should just arrive that way. For more than 75 years and across four generations, our family of farmers has been growing top-quality produce on California’s Central Coast. What began as a small strawberry patch became a state-of-the-art vertically integrated farming operation. Through it all, we continued to raise our standards by focusing on the details, paying attention to our customers’ unique needs, and innovating to exceed their expectations. The result is consistently exceptional produce, delivered with the reliability your operation depends on.
When it comes to produce, time equals quality—and taste equals profit. By positioning our processing facilities minutes away from our fields, product is harvested overnight, in the cooler by morning and prepared to ship that same day. You receive it at peak freshness, ready to perform, regardless of the season.
This consistency is created by a continual investment in advanced agriculture technology and modern farming practices. Because your supply chain also needs to be predictable, our commitment to start-to-finish operational control helps ensure you get what you need, exactly when you need it.
This looks like the kind of romaine you`d want to build a salad around. 😉
The Easter bunny shops fresh. 🐰🥬
#HappyEaster
On National Farm Workers Day, we recognize the dedication, resilience, and hard work of the people who make it all possible... from sunrise to sunset. 🌅
#NationalFarmWorkersDay
Today we celebrate the hands that feed us. Happy National Agriculture Day! 🌱
#NationalAgDay
How lucky are we? 🍀
#stpatricksday #lucky #eatyourgreens
The kind of crunch you can hear through the screen.
#romaine #fresh #crunch
Our new website is live!
As the produce industry continues to evolve, we believe it’s important to evolve with it. Our new site reflects our commitment to innovation, transparency, and staying ahead of the curve, all while staying true to who we are at our core: a family business built on quality, integrity, and longstanding relationships.
Take a look and explore what’s new! 🥬 🎉
VISIT US AT Viva Fresh | Booth: #808
