You shouldn’t have to wonder if your produce will meet your standards—it should just arrive that way. For more than 75 years and across four generations, our family of farmers has been growing top-quality produce on California’s Central Coast. What began as a small strawberry patch became a state-of-the-art vertically integrated farming operation. Through it all, we continued to raise our standards by focusing on the details, paying attention to our customers’ unique needs, and innovating to exceed their expectations. The result is consistently exceptional produce, delivered with the reliability your operation depends on.
When it comes to produce, time equals quality—and taste equals profit. By positioning our processing facilities minutes away from our fields, product is harvested overnight, in the cooler by morning and prepared to ship that same day. You receive it at peak freshness, ready to perform, regardless of the season.
This consistency is created by a continual investment in advanced agriculture technology and modern farming practices. Because your supply chain also needs to be predictable, our commitment to start-to-finish operational control helps ensure you get what you need, exactly when you need it.
Our new website is live!
As the produce industry continues to evolve, we believe it’s important to evolve with it. Our new site reflects our commitment to innovation, transparency, and staying ahead of the curve, all while staying true to who we are at our core: a family business built on quality, integrity, and longstanding relationships.
Take a look and explore what’s new! 🥬 🎉
A little rain on the Central Coast, but plenty of sunshine in Yuma, AZ!
#Yuma #Sunshine #Romaine
It’s so easy to fall in love with fresh produce. Happy Valentine’s day! 💚🥬🥂🏹
Whether you’re rooting for the Patriots or the Seahawks, we’ll always be rooting for romaine! 🥬🏈
#SuperBowl #Romaine
That Friday feeling has us smiling like this:
A sunrise harvest called.
We answered. 📞🌄
#GreenLeafLettuce #SunriseHarvest #Yuma
