While the other kids were focused on paper routes and lemonade stands, Carl and Ken Dobler were sharecropping in the lot next door. They grew strawberries, tomatoes, and potatoes, which earned them their first profits. By the time the brothers were in high school and middle school, they’d already cut their teeth as farmers. Their father, Carl Sr., helped them make it official by purchasing 5 acres of land. Carl Dobler & Sons was born.
The Doblers’ knack for innovation has continued to guide their approach to farming for 75 years. When their chosen crops were no longer profitable, they went back to the drawing board. Their new offerings included cabbage—earning them the moniker, “The Cabbage Kings of the West” head lettuce, sweet bell peppers, celery, broccoli, cauliflower, leafy greens, and more. Field Fresh Farms was formed in 2005 to focus on the greens.
More than 20 years later, our farm now grows, processes, packs, and ships an array of conventional and organic products, including arugula, romaine hearts, spinach, and more. Backed by wealth of experience that has emerged over four generations, we’re empowered to continue to do things differently.
We invest in the land that feeds us, and we make food safety our highest priority. There’s a reason we’ve been working with the same people forever. They believe in our mission, and we believe in them. Our farm continues to transform to accommodate the food service and retail markets, but one thing remains: A longstanding reputation of hard work, determination, and delivering sustainably-grown, superior-quality fresh produce that our customers have relied on for 75 years.
Our new website is live!
As the produce industry continues to evolve, we believe it’s important to evolve with it. Our new site reflects our commitment to innovation, transparency, and staying ahead of the curve, all while staying true to who we are at our core: a family business built on quality, integrity, and longstanding relationships.
Take a look and explore what’s new! 🥬 🎉
A little rain on the Central Coast, but plenty of sunshine in Yuma, AZ!
#Yuma #Sunshine #Romaine
It’s so easy to fall in love with fresh produce. Happy Valentine’s day! 💚🥬🥂🏹
Whether you’re rooting for the Patriots or the Seahawks, we’ll always be rooting for romaine! 🥬🏈
#SuperBowl #Romaine
That Friday feeling has us smiling like this:
A sunrise harvest called.
We answered. 📞🌄
#GreenLeafLettuce #SunriseHarvest #Yuma
