While the other kids were focused on paper routes and lemonade stands, Carl and Ken Dobler were sharecropping in the lot next door. They grew strawberries, tomatoes, and potatoes, which earned them their first profits. By the time the brothers were in high school and middle school, they’d already cut their teeth as farmers. Their father, Carl Sr., helped them make it official by purchasing 5 acres of land. Carl Dobler & Sons was born.
The Doblers’ knack for innovation has continued to guide their approach to farming for 75 years. When their chosen crops were no longer profitable, they went back to the drawing board. Their new offerings included cabbage—earning them the moniker, “The Cabbage Kings of the West” head lettuce, sweet bell peppers, celery, broccoli, cauliflower, leafy greens, and more. Field Fresh Farms was formed in 2005 to focus on the greens.
More than 20 years later, our farm now grows, processes, packs, and ships an array of conventional and organic products, including arugula, romaine hearts, spinach, and more. Backed by wealth of experience that has emerged over four generations, we’re empowered to continue to do things differently.
We invest in the land that feeds us, and we make food safety our highest priority. There’s a reason we’ve been working with the same people forever. They believe in our mission, and we believe in them. Our farm continues to transform to accommodate the food service and retail markets, but one thing remains: A longstanding reputation of hard work, determination, and delivering sustainably-grown, superior-quality fresh produce that our customers have relied on for 75 years.
Are we chic for hopping on this trend? We hope so. Fresh produce has always been in style around here.✨🥬
See these rows? You`re looking at part of the region that grows over 70% of America`s lettuce. 🥬
Farmworkers are the heart of our communities and the foundation of our healthy food system. Today, we recognize and appreciate their hard work and the lasting impact they make every day.
#FarmworkerAppreciationDay
What a night! We loved spending an evening with some of our favorite people at the Monterey Bay Aquarium during foodservice week. We always appreciate the chance to connect outside of the office and celebrate the people who make what we do so rewarding! 🪸 🪼 🥬 🥂
That`s a wrap on IFPA foodservice week! Thanks to everyone who stopped by our booth, caught up with the team, and made it such a fun show. We were especially excited to display live romaine, some fresh components that make up our Mega Mix, and our new shirts. 🥬 🌱
We’re looking forward to seeing familiar faces and meeting new ones tomorrow! See you in Monterey at booth #401. 🥬
Mega Man’s been carrying the company.
Now, he wants to carry the W. 🏆💪🏽
Come see him Friday night during the California Rodeo Salinas Mascot Race.
#MegaMan
